A lot of internet marketing professionals say that SEO is dead but it is not. In fact, it is stronger and more efficient than ever and so is link building.
Years ago, it is quite easy to just buy off your search engine ranking position. You just need to buy a few links and you are already on the first page. But, the search engine algorithms are changing so you need to get acquainted with updated link building techniques that will help bring your website to page 1 of the Google results page.
Here are the top SEO link-building techniques that you should try to improve website rankings:
To achieve the full results of link-building, your site must be linked from reputable websites. Remember that buying links in bulk does not work anymore. In fact, it can get your site blocked from the search engine results in the long run. So, you have to discriminating.
Build new contacts.
In order to build powerful links, you must also build powerful relationships so find opportunities to network with people in your industry. Try to join niche based communities, Facebook groups, social groups, forums, and blogs.
Ask for backlinks.
If you’re a beginner, it would help to ask for backlinks. You can ask your friends, relatives, and co-workers who have personal websites and blogs. Also, ask for in-content links as these links are more powerful than footer or side bar links.
Try testimonial link building.
Testimonial linking is one of the easiest ways to build links as it is offers a win-win scenario to both parties. Other party gets a good testimonial about their product and services while you get the opportunity to increase your website traffic. Websites are also most likely to approve testimonial links than the regular email requests.
Create a great content.
It is easier for you to get links if you create a useful and valuable content. So, it is important that you put a lot of effort on your content. Make sure that your website content is well-written and that it contains valuable information that will help you earn links. According to one of the most valuable SEO service providers, SEOExplode explains on their website (Visit URL) that “The most effective way to build links is through writing content. Posting articles on sites, writing in forums and doing blog posts with a link back to your site are all great ways to build relevant and valuable links. Not only are these links valuable, but you will also appear to be a leader in your field if the articles are helpful to people and if they get something out of it.”
Write a great guest post.
There are many websites that accept guest posts and this is a great opportunity to get links and increase your website traffic. But, before you write a guest post on another website, you have to make sure that the blog or website is related to your niche. Also, make sure that the article is not overly promotional. Make sure that the article is informative, useful, and well-written. You have to ensure that the article will position you as an expert in your field.
List your website in reputable listings and directories.
There are many online directories nowadays but very few provide real value to the readers. To increase your website’s rank and reputation, you must list your site in reputable listings and directories. Choose a directory that does not only allow you to post a link to your site, but choose an online listing that actually connects you to your potential customers.
Try local meet ups.
Local meet ups present a great opportunity for you to build local links. So, checkout local meet ups and look for active groups in your area. Choose groups that are related to your website niche or business and then attend their meetings.
Most people are visual beings, so it is a great idea to create videos that people actually want to embed and share. Make sure that you are building links to your website and not to your video hosting platform e.g. Vimeo or YouTube.
Upgrade your past content.
Re-write and upgrade your past articles and then post the updated links on related FB communities and forums. This will increase the traffic to your site and it could possibly increase your website’s search engine rankings.
Build links using PDFs.
Write a short e-book about your industry and make sure to use the keywords as the filename. Make sure to separate the words with hyphens. Then, upload your PDF on the root directory of your site. Then, link your PDF from a popular page on your website and make sure to avoid duplicate content. You must make sure that you PDF contains unique content.
Then, add your short e-book to a reputable PDF directory. You can try Share Ware Ebooks, Ebook88, Memo Ware, or Ebook Jungle.
Remember that it’s already 2016 so you must update your SEO strategies and try newer and more powerful link building techniques.